I don’t know about you, but I’m getting sick and tired of food companies labeling their products “artisan,” when they really aren’t. Artisan pizza??? A well-known burger joint has an “artisan egg sandwich???” And one quick serve restaurant (QSR) labels their offerings “artisan fast food!!” According to folks in the know, the term “artisan” is supposed to mean a meticulously handcrafted product, made in small batches. Artisan bread, coffee, cheese…where will it all end??
Do a Google search for the term “artisan,” and you’ll get 97,400,000 results! And this includes artisan homes, furniture, films, and on and on. Kinda waters the term down, don’t you think?
Just another case of hype gone wild!! Just sayin’!